Unlike most fitness brands competing for the 23% of Americans already exercising, The MAX Challenge focuses on the 77% who don’t. This underserved market has a strong desire to improve health, fitness, and appearance but struggles to find the right programs.

The MAX Challenge fills this gap with a comprehensive approach that combines exercise, nutrition, and motivation. By breaking down participation barriers, we help members build sustainable habits for real, lasting results.

This focus on long-term engagement is reflected in our average member retention of 41 months, demonstrating our success in transforming the lives of those who need it most!