Go Greek Yogurt is about exceptional quality. Classic and frozen yogurt that cannot be found in other frozen yogurt chains. Go Greek Yogurt sets itself apart by focusing on and capturing the consumer who wants a premium brand. Consumers expect premium brands to satisfy their needs for quality product and the overall experience when they come to a Go Greek Yogurt location. The design of the yogurt shop, the images, the way guests are welcomed and served reflect a premium brand position.

In every major category, the brand that focuses on the premium position shows growth and sustainability. The premium brand transcends the consumer's experience. Go Greek Yogurt is the only yogurt brand that fills the premium category for classic and frozen yogurt. In addition to exceptional frozen yogurt Go Greek offers Authentic Premium Greek style yogurt – for guests who seek a healthier option Go Greek Yogurt has proven sustainable – started in 2013 and over 10 years of operations.